Templates Marketplace
Marketplace · Financial model
Marketplace Financial Model Template
A marketplace earns a slice of the transactions it enables. This template models gross merchandise value (GMV) from buyers and orders, applies your take rate to get net revenue, and accounts for the payments and support costs of running both sides of the market.
What this template builds
- GMV from active buyers × orders × order value
- Net revenue via take rate (commission + fees)
- Payment processing and support costs
- Buyer and seller acquisition spend
- Full 3-statement forecast with cash runway
Key drivers & benchmarks
The numbers that shape a Marketplace model — and roughly where healthy businesses land.
Frequently asked
How do you model a marketplace business?
Model gross merchandise value (GMV) from active buyers, order frequency, and order value, then apply your take rate to get net revenue. Subtract payment processing and support costs, add acquisition spend for both sides, and link it into the three statements.
What is a typical marketplace take rate?
Most marketplaces take 10–20% of GMV through commission and fees. Higher take rates require delivering more value (trust, logistics, payments); lower ones need enormous volume.
Build your Marketplace model now
Describe your business in a sentence and AI assembles the full 3-statement model — then edit every assumption yourself.
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