Profit is about the year. Liquidity is about next month. These are the numbers that decide whether you make it that far.
Liquidity is simply how quickly something can become spendable cash, and by extension, how easily the business can pay bills that are due soon. Cash is perfectly liquid. A delivery van is not.
The classic quick check is the current ratio: everything you can turn into cash within a year, divided by everything you owe within a year. Above 1 means you can cover the next twelve months on paper.
The fastest way to make this stick is to build one and watch the numbers move.
Open the builder